I truly believe we are living in a golden age of great design. Ask anyone involved with having an online business and they will tell you how important good design is to getting a website visitor to complete their user journey to buy a product online, or how important it is to have pages set up a certain way for maximum SEO rankings. Good design has gone from a niche nice-to-have to an absolute necessity.
Good design = Good communication. It includes everything that your customer/consumer sees and touches, not just your marketing and sales materials. How do your bills and invoices look? Are they paying their way or costing you revenue? How do your presentations look, even internal ones? Are they consistent or a chaotic mess? How are your marketing materials? Do they have a consistent feel and tone with changes feeling carefully thought out or do they feel all over the place being based on the latest trends without any good reason for the change? Without a solid brand foundation to build off, sales materials based on the latest trends can give your company the feeling of a fly-by-night outfit vs a trusted brand.
If any of these problems sound familiar, reach out I love helping companies and entrepreneurs with these issues. It’s kind of my jam.