Senior Graphic Designer
Puelle Design
2015-present
Firm Size:
Less than 10 people
About Puelle Design:
Puelle Design is a boutique graphic design studio specializing in branding and strategic positioning. Notable clients include Boyne Resorts, Thomas Moser, PBGH, and MCHT.
Key Responsibilities:
- Led branding and strategic design projects, including creating logos, brand identities, and marketing materials.
- Developed comprehensive brand strategies by defining client archetypes, personas, and brand positioning.
- Designed a wide range of branded materials, both print and digital, such as flyers, brochures, signage, websites, social media graphics, and presentations.
- Managed design requests for Energy Circle, a sister company, ensuring cohesive brand execution.
———————————————————————————————–
UI Designer
Energy Circle (through Puelle Design)
2018-present
Firm Size:
10-30 people
About Energy Circle:
Energy Circle specializes in lead generation through digital marketing and advanced web platforms for the better building sector.
Key Responsibilities:
- Guided brand management and developed comprehensive style guides for clients.
- Conducted website audits and provided recommendations for redesigns.
- Designed user interfaces and prototypes using Adobe XD and Figma, focusing on accessibility, SEO, and conversion optimization.
- Collaborated with the development team to create flexible and visually appealing websites.
- Contributed to a 269% increase in web-based conversions and a 174% increase in organic traffic for clients.
Managing Editor (Volunteer)
The Café Review
2019-present
Publication Size:
Micro Press
About The Café Review:
The Café Review is a respected 35-year old quarterly literary journal that features contemporary poetry, art, and poetry reviews, providing a platform for both emerging and established poets and artists.
Key Achievements:
- Website Development: Created and launched an online platform for The Café Review, expanding accessibility to digital versions of the journal and enhancing the publication’s reach.
- 501(c)(3) Status: Helped secure nonprofit status for The Café Review, enabling the organization to accept tax-deductible donations and formalize its charitable mission.
- Online Subscription System: Implemented an online subscription model, increasing reader engagement and providing a streamlined method for subscriptions and renewals.
- Digital Archive Creation: Developed PDF versions of all journal issues, ensuring digital accessibility and archival preservation.
Adjunct Professor — FN 101 DP1: Digital Imaging-Drawing & Painting
Maine College of Art
2018-2019
Class Size:
Approx. 20 freshman BFA students
About Maine College of Art:
Maine College of Art is a private art college and the oldest arts educational institution in Maine, founded in 1882.
Key Responsibilities:
- Instructed a 3-hour class twice a week focused on enhancing students’ drawing and illustration skills using Photoshop.
- Guided students in applying learned techniques to create individual artworks.
- Supervised the development of final projects and portfolios, including proposals, process books, and digital portfolios for end-of-semester reviews.
Assistant Studio Manager and Senior Designer
VIA
2009-2015
Firm Size:
130+ people
About VIA:
VIA is a full-service advertising and marketing agency with clients including Lowe’s, L.L.Bean, and Unilever.
Key Responsibilities:
- Designed and managed promotional materials for high-profile clients like Samsung, Klondike, and Sam’s Club.
- Led the Sam’s Club production team, overseeing 4-5 designers and ensuring high-quality deliverables.
- Created a variety of print and web materials including billboards, flyers, digital ads, and social media promotions.
- Retouched photography and developed new procedures and workflows to enhance efficiency.
- Conducted on-site press checks for multi-million-dollar accounts across the U.S.
Associate Creative Designer
L.L. Bean
2008-2009
Firm Size:
6,000+ people
About L.L. Bean:
L.L. Bean is a leading retailer known for its outdoor gear and apparel, with a strong presence both in-store and online.
Key Responsibilities:
- Designed promotional emails and online promotions for llbean.com.
- Updated various pages on the company website, including homepage, department pages, and sale pages.
Graphic & Web Designer
_rasor
2004-present (project work/freelancer)
Firm Size:
Less than 10 people
About _rasor:
_rasor is a landscape architecture and urban design firm serving clients in Maine and beyond.
Key Responsibilities:
- Created materials for public engagement and urban planning projects including logos, infographics, and websites.
- Developed public-facing materials to foster community dialogue and address concerns about development projects.
Some of the brands I've had the honor to do work with
