Project Overview:
The Food Truck Finder App is designed to enhance the experience of food truck enthusiasts by providing an intuitive platform for locating and ordering from local food trucks. This case study showcases the redesign of the app’s user interface and the development of a comprehensive sticker kit.
Design Objectives:
- Enhanced Usability: Simplify the user journey to make finding and ordering from food trucks more efficient.
- Engaging Visuals: Create a vibrant and appealing visual identity that resonates with the app’s target audience.
- Consistent Branding: Develop a cohesive sticker kit that reinforces the app’s brand identity and can be used for promotional purposes.
Process:
- Research & Analysis: Conducted user research to understand pain points and preferences, leading to insights that informed the design direction.
- Wireframing & Prototyping: Created wireframes and interactive prototypes to test and refine the app’s layout and functionality.
- Visual Design: Developed a visually engaging interface that reflects the app’s playful and energetic brand personality.
- Sticker Kit Design: Designed a set of stickers that capture the app’s branding and can be used for marketing and user engagement.
Outcome:
The redesign resulted in a more user-friendly and visually appealing app, improving user satisfaction and engagement. The sticker kit successfully complements the app’s branding, enhancing its promotional efforts.
