Overview:
I redesigned the event template for the Purchaser Business Group on Health (PBGH), a nonprofit coalition representing nearly 40 private employers and public entities across the U.S. that collectively spend $350 billion annually on health care services for over 21 million Americans and their families. With a 30-year track record of innovative operational programs, PBGH needed an updated event template to better showcase their webinars and in-person events.
Design Objectives and Approach:
Enhanced User Experience:
- Objective: Improve the clarity and accessibility of event information for diverse audiences, including health systems, federally qualified health centers, and independent physician associations.
- Approach: Simplified the layout, organized information hierarchically, and used clear headings and subheadings to ensure important details are easily identifiable.
Visual Appeal:
- Objective: Create a visually engaging template that reflects PBGH’s professional and innovative brand.
- Approach: Utilized high-quality images, modern typography, and a cohesive color palette that aligns with PBGH’s branding. Ensured the design is clean and professional, enhancing overall readability and engagement.
Functional Design:
- Objective: Ensure the template is adaptable for various events and easy to update by PBGH’s team.
- Approach: Designed a flexible layout that can accommodate different types of content, including text, images, videos, and links. Focused on creating a user-friendly WordPress template that allows for straightforward updates and customization.
Outcome and Impact:
- Improved Engagement: The redesigned template has increased user engagement, making it easier for visitors to find and register for events.
- Enhanced Branding: The new design reflects PBGH’s commitment to quality and innovation, strengthening its brand presence online.
- Streamlined Updates: The flexible and user-friendly template has simplified the process for PBGH’s team to update and manage event information, saving time and resources.
Skills Demonstrated:
- User Experience (UX) Design: Improved the usability and accessibility of the event template, ensuring a positive experience for all users.
- Visual Design: Created a visually appealing and brand-consistent template that enhances PBGH’s professional image.
- Web Development: Developed a flexible and functional WordPress template that can be easily updated and customized by the PBGH team.
Conclusion: The redesigned event template for PBGH successfully enhances the presentation of their webinars and in-person events. By focusing on user experience, visual appeal, and functional design, I created a template that not only improves engagement but also strengthens PBGH’s online presence and supports their mission to innovate and scale high-quality health care programs.
