Overview:
I led a comprehensive rebranding project for 50 Small, Crown O’ Maine’s sister company. The rebrand included the development of a new brand identity, logo design, and a rebranded website to better reflect the company’s mission and appeal to its target audience.
Design Objectives and Approach:
- Brand Identity:
- Objective: To create a cohesive brand identity that represents the values and mission of 50 Small.
- Approach: Conducted market research and stakeholder interviews to understand the core values and mission of the company. Developed a brand identity that reflects the commitment to supporting small, local producers and fostering community connections.
- Logo Design:
- Objective: To design a logo that is modern, memorable, and representative of the brand’s essence.
- Approach: Created several logo concepts incorporating elements that symbolize local sourcing, community, and sustainability. Refined the chosen design to ensure it is versatile and works across various applications, from digital platforms to physical merchandise.
- Website Rebranding:
- Objective: To revamp the 50 Small website to align with the new brand identity and improve user experience.
- Approach: Redesigned the website with a fresh, clean layout that highlights the new branding. Improved the site’s navigation and usability, ensuring visitors can easily find information about the company’s offerings and mission. Integrated high-quality visuals and engaging content to tell the story of 50 Small and its impact on the community.
Outcome and Impact:
- Cohesive Brand Identity: The new brand identity effectively communicates the mission and values of 50 Small, creating a strong and unified brand presence.
- Memorable Logo: The new logo has been well-received, providing a recognizable symbol that resonates with the target audience and reinforces the brand’s image.
- Enhanced Website: The rebranded website offers an improved user experience, making it easier for visitors to navigate and engage with the content. The updated design and content have led to increased traffic and user engagement.
Skills Demonstrated:
- Brand Development: Ability to create a cohesive and impactful brand identity that aligns with the company’s mission and values.
- Logo Design: Expertise in designing versatile and memorable logos that effectively represent the brand.
- Web Design: Proficiency in redesigning websites to enhance user experience and align with new branding.
Conclusion: The 50 Small rebranding project successfully transformed the company’s brand identity and online presence. Through thoughtful design and strategic updates, the rebrand has strengthened 50 Small’s image and enhanced its ability to connect with and support the local community. The new branding and website design effectively communicate the company’s mission and values, positioning 50 Small for continued growth and success.
