50 small Web Design
50 small is a label created by the Crown O’Maine food coop and their farming partners to sell homegrown, organic food to retailers across New England. The coop started in 1995 as a way for small to mid size farmers in Maine to join together to collectively share the costs for delivering their produce to retailers. Crown O Maine offers a range of products including produce, fruit, dairy, plant proteins, locally grown and milled grains, tofu, eggs, and specialty foods, however each producer had their own brand and naming so while all of these local items were coming from the coop, customers were ignorant of the coops existence. In an effort to better leverage their collective power, the coop decided to create an overarching label and brand for their products and thus 50 small was born.
Part of the branding process was creating an online presence for 50 small. While not yet live, the framework was created for 50 small. This framework includes a hero section highlighting the individual farms, as well as sections to talk about 50 small, its organic produce and service area.