State 48 Homepage Redesign
Site goals:
- Convert visitors by calling or filling out the contact form.
- Convey experience and practical, realistic business philosophy & business style. “Tell the story.”
- Increase inquiries into the Plumbing area, and the Smart Maintenance offering. These are both starting small, but will be expanding in content, and in promotion, in 2020.
Key message:
A new way to cool: elevating the customer experience in the Arizona residential heating and cooling market, with personalized HVAC insight tailored to your specific requirements.
Aesthetic Comments from Client:
“I want the site visitors to be intrigued and not bored. I want them to click a CTA because it would be crazy not to. I want the photos to be stunning. And I want the colors to be rich and beautiful. But beyond all else, I want the site to help tell our story … leaving plenty of room for the reader to be able to INSERT HIMSELF OR HERSELF into our narrative. I want them to feel like we would be worthy of their money.”
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