Overview:
I designed a series of printed materials for Maine Coast Heritage Trust (MCHT), an organization dedicated to conserving lands and waters in Maine to ensure ecological well-being and foster thriving communities. Since its inception in 1970, MCHT has conserved over 180,000 acres and 337 islands, creating over 100 miles of hiking trails open to the public. The materials I designed support MCHT’s mission and communicate their conservation efforts effectively to a diverse audience.
Design Objectives and Approach:
Mission Communication:
- Objective: Clearly convey MCHT’s mission and conservation achievements.
- Approach: Developed materials that highlight MCHT’s milestones, conservation priorities, and community partnerships through compelling visuals and concise, informative text.
Visual Appeal:
- Objective: Create visually engaging materials that capture the natural beauty of Maine’s coast and islands.
- Approach: Utilized high-quality images of conserved lands, vibrant color palettes inspired by nature, and modern typography to create aesthetically pleasing designs that resonate with MCHT’s audience.
Educational Content:
- Objective: Inform and educate the public about MCHT’s conservation efforts and the importance of protecting Maine’s coastal ecosystems.
- Approach: Designed brochures, flyers, and informational booklets that present key facts, success stories, and calls to action in an accessible and engaging manner.
Functional Design:
- Objective: Ensure the materials are practical for distribution and use in various contexts, from community events to donor meetings.
- Approach: Created versatile designs that can be easily adapted for different formats and purposes, including posters, postcards, and newsletters. Focused on readability and ease of navigation.
Outcome and Impact:
- Increased Awareness: The printed materials have successfully raised awareness about MCHT’s mission and conservation efforts, reaching a broad audience across Maine and beyond.
- Enhanced Engagement: The visually appealing and informative designs have engaged community members, partners, and donors, encouraging greater participation in MCHT’s initiatives.
- Support for Conservation: The materials have supported MCHT’s fundraising and community outreach efforts, contributing to the successful conservation of critical coastal areas and habitats.
Skills Demonstrated:
- Graphic Design: Created visually compelling and brand-consistent printed materials that effectively communicate MCHT’s mission and achievements.
- Content Creation: Developed educational and persuasive content that informs and inspires action among MCHT’s target audience.
- Print Production: Ensured high-quality print production, with attention to detail in layout, typography, and color consistency.
Conclusion: The printed materials designed for Maine Coast Heritage Trust effectively communicate the organization’s mission and conservation successes. Through thoughtful design and strategic content development, I created materials that enhance MCHT’s outreach efforts, foster community engagement, and support their vital work in conserving Maine’s coastal lands and waters.
