Overview:
PBGH is a nonprofit coalition representing nearly 40 private employers and public entities across the U.S. that collectively spend $350 billion annually purchasing health care services for more than 21 million Americans and their families. PBGH has a 30-year track record of incubating and scaling new, disruptive operational programs that lower health care costs and increase quality across the U.S. Given that PBGH produces hundreds of publications annually, it was crucial to establish a consistent look and feel that could be adapted to the data being presented.
Key Pieces and Their Impact:
- Annual Report Design:
- Objective: To create a visually compelling and informative annual report that conveys PBGH’s achievements and strategic goals.
- Approach: Utilized infographics, clear data visualization, and a cohesive color scheme to present complex data in an accessible format.
- Outcome: Enhanced stakeholder engagement and provided a clear narrative of PBGH’s impact, fostering greater support and understanding of their initiatives.
- Program Brochures:
- Objective: To design brochures that effectively communicate the benefits of PBGH’s health care programs to various audiences, including employers and policy makers.
- Approach: Employed a clean layout with targeted messaging and visual elements to highlight key program features and success stories.
- Outcome: Improved dissemination of information and facilitated more informed discussions about health care strategies, leading to increased program adoption and participation.
- Educational Materials:
- Objective: To produce educational resources that inform and engage stakeholders about new health care policies and practices.
- Approach: Created user-friendly guides and fact sheets with a focus on clarity and practical information.
- Outcome: Empowered stakeholders with the knowledge needed to make informed decisions and contributed to a greater understanding of PBGH’s role in shaping healthcare.
Skills Demonstrated:
- Design and Visual Communication: Ability to translate complex data and concepts into visually engaging and easily digestible materials.
- Strategic Thinking: Understanding of how design can support organizational goals and enhance stakeholder communication.
- Attention to Detail: Ensured accuracy and consistency across all materials, reflecting PBGH’s commitment to quality and precision.
Conclusion:
My work with PBGH exemplifies my proficiency in creating impactful print materials that support strategic objectives and communicate critical information effectively. By aligning my design approach with PBGH’s mission, I’ve demonstrated my capability to contribute meaningfully to organizational success and drive positive outcomes through thoughtful, high-quality design.
