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Strategic Design Partner (through Puelle Design)

Energy Circle is a leading digital marketing and web development agency serving the better building industry, specializing in lead generation through high-performance websites, branding, and content strategy.

  • Lead visual design for Energy Circle’s digital marketing and lead generation programs serving clients across the HVAC, home performance, energy efficiency, solar, and better building industries.
  • Designed and launched over 100+ websites and digital experiences, translating complex technical content into intuitive, conversion-focused user experiences.
  • Led the organization’s design workflow evolution from Photoshop to Adobe XD and ultimately Figma, improving collaboration, consistency, and development handoff.
  • Created and maintained a scalable Figma component library and 25+ reusable website templates that accelerated production, standardized quality, and streamlined design-to-development workflows.
  • Develop brand identities and supporting materials including logos, brand guidelines, presentations, vehicle graphics, trade show displays, signage, apparel, infographics, and other marketing collateral.
  • Partner closely with strategists, content teams, developers, and client stakeholders to create cohesive visual systems across digital and physical touchpoints.
  • Translate complex data, technical concepts, and industry expertise into accessible visual communications through infographics, reports, presentations, and educational resources.
energy circle logo

Managing Editor (Volunteer)

The Café Review is a 501c3 nonprofit organization hosting literary programming for over 35 years, including a nationally distributed printed and online journal of contemporary art, poetry and reviews.

  • Provide operational and strategic leadership for a volunteer-driven nonprofit organization with editorial, fundraising, publishing, and community engagement responsibilities.
  • Direct the production and publication of four literary journals (online and print) annually, coordinating contributors, editors, designers, printers, and distribution partners.
  • Partner with board members and organizational leadership on nonprofit governance, membership growth, fundraising initiatives, and long-term planning.
  • Manage relationships with vendors, contributors, donors, and community partners to support organizational goals.
  • Lead the design and production of print publications, promotional materials, donor communications, and limited-edition fundraising projects.
  • Coordinate recurring literary events and public programming that expand audience engagement and strengthen community visibility.
CafeREview-scaled

Adjunct Faculty

2018-2019
Private college of art and design offering undergraduate and graduate programs in creative disciplines.

  • Taught undergraduate graphic design and visual communication courses, guiding students through concept development, design strategy, typography, and production techniques.
  • Developed course materials, assignments, critiques, and assessment criteria aligned with program objectives.
  • Mentored emerging designers through project-based learning, portfolio development, and professional practice discussions.
  • Facilitated classroom critiques and one-on-one instruction to strengthen creative problem-solving, communication, and presentation skills.
  • Connected academic instruction with real-world design practices drawn from professional agency and consulting experience.

Assistant Studio Manager / Senior Designer

2009-2015

  • 1Led creative development and production for national brands including Sam’s Club, Samsung, Klondike, Welch’s, Perdue, UNUM, and Friendly’s across print, packaging, retail, digital, and environmental campaigns.
  • Progressed through multiple leadership roles from Production Designer to Senior Designer and Assistant Studio Manager, reflecting increasing responsibility in creative execution and team leadership.
  • Supervised a team of 12 designers and production staff, managing workloads, project assignments, scheduling, quality control, and professional development.
  • Partnered with account, strategy, and production teams to deliver large-scale, multi-channel campaigns for national consumer brands.
  • Conducted candidate interviews, participated in hiring decisions, onboarded new team members, and helped build a collaborative studio culture.
  • Streamlined creative workflows and production processes to improve efficiency, consistency, and on-time project delivery.
  • Managed complex creative projects simultaneously while balancing client expectations, budgets, deadlines, and team capacity.
  • Served as a trusted advisor to clients and internal stakeholders, translating business objectives into effective creative solutions.

Graphic Designer

2008-2009

  • Developed print and digital marketing materials for a nationally recognized retail brand as part of their in-house creative team.
  • Produced brand-consistent creative assets across catalog, retail, and promotional campaigns.
  • Collaborated with cross-functional teams including marketing, merchandising, and production to deliver projects on deadline.
  • Developed expertise working within established brand standards while maintaining high levels of craft and production accuracy.

Some of the brands I've had the honor to do work with